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A World Without Festivals

We just got news that DCSWF, commonly known as Rhinebeck, will be cancelled for 2020. Clearly, this decision makes sense: Dutchess County has a high caseload of Covid-19, and a festival where 60,000 attendees walk around in close quarters could be an invitation for disaster. From a vendor perspective, Rhinebeck is an expensive and time-consuming show to attend. It would have been challenging to attend Rhinebeck in a context of building occupancy limits or limited attendance and still have made the revenue we need to cover expenses. Earlier in June, we were informed that VT Sheep and Wool Festival was also cancelled for 2020. While we have signed up for a few other shows, those were our main events and an important source of revenue .

It’s really hard to envision exactly how we will sell our yarn in a world without fiber festivals. Customers need to feel the yarn. Yarn is a tactile experience . I am convinced that exposure to natural textures makes fibercraft as relaxing and soothing as it is. Moreover, fiber festivals connect our customers to the sheep. At the VT Sheep and Wool Fest, customers would often pet our sheep and then buy the wool the sheep gave, creating a beautiful, complete circuit. If one in one hundred visitors considers raising sheep and a few of those folks follow through, the future of sheepraising is a little more secure.

Both festival directorships are currently planning a digital festival. I very much hope that it will help fibersellers salvage this year. At the same time, I worry that with online shopping as their only option, fiberists and fiberistas will not branch out from familiar vendors and yarns. It’s easy and tempting to stick to old favorites, and reassuring that superwash Merino is as predictable as the sunrise. I hope, though, that our patrons will take a little risk to try something new even when touch is unavailable. It would be a great shame to see smaller self-raised vendors die off.

Just so we’re not leaving on such a glum note, I have two creative solutions to my worries above. One is that we offer samples of our yarn. I’m happy to send you a few yards to touch and knit up so you can touch the yarn before committing to a larger purchase. Second is that I offer simple websites to folks who need a helping hand getting their fiber flock online. I can also advise folks about setting up a webstore and choosing a platform. Get in touch if you are a fiber-seller who needs a little help getting online.